September is Life Insurance Awareness Month. Here’s Why It Matters.

September is more than just the start of fall. It’s also Life Insurance Awareness Month—a dedicated time to think about the future, the people who matter most, and the financial safety net that keeps everything together. 

At Ansay & Associates, we’ve spent decades helping families and businesses throughout Wisconsin and beyond protect what they’ve built. Life insurance isn’t just a policy—it’s peace of mind, financial security, and a promise that your loved ones will be taken care of, no matter what tomorrow brings. 
 
This September, we’re encouraging everyone to take a closer look at their coverage and ask the big question: If something happened tomorrow, would my family be protected?

The Importance of Life Insurance 

Too often, life insurance is one of those “I’ll get to it later” decisions. But waiting can cost you—literally. Premiums typically rise with age, and unexpected health issues can make it harder or more expensive to qualify for coverage. 
 
Life insurance is more than just a payout. It’s the bridge that ensures your family can: 

• Cover mortgage payments and household expenses
• Pay off debts and loans
• Fund children’s education
• Replace lost income
• Secure financial stability during a difficult time 

Even better, many policies include tax-free benefits for your beneficiaries, ensuring they receive the full protection you intended.  

Ready to take the first step? Talk to a specialist at Ansay today.  

Types of Life Insurance We Offer  

At Ansay & Associates, we know every family’s situation is different. That’s why we offer multiple options tailored to your needs: 
 
Term Life Insurance  
Affordable, straightforward coverage for a set period (often 10–30 years). Perfect if you want to cover large obligations like a mortgage or your children’s college tuition. Learn more about term life insurance here. 
 
Permanent Life Insurance  
Coverage that lasts a lifetime, with the added benefit of cash value growth. This type of policy allows you to build savings you can borrow against while still ensuring long-term protection for your family. Explore permanent life insurance here.  

If you’re unsure which is right for you, our advisors can help you compare options and build a plan around your goals. 
 
Start here: View our Life Insurance Options.  
 

5 Tips for Choosing the Right Policy  

Shopping for life insurance can feel overwhelming, but it doesn’t have to be. Here are five smart tips to make the process easier: 

1. Know Who You’re Protecting – Think beyond immediate family. Do you have co-signed loans? Aging parents? Business partners?
2. Set a Comfortable Budget – Choose coverage that fits your financial situation today while preparing for tomorrow.
3. Choose a Reliable Partner – Work with an agency that has deep expertise and multiple carrier options. That’s where Ansay stands apart.
4. Plan for Life Changes – Marriage, children, or buying a home are great times to revisit your policy.
5. Define Your Beneficiaries Clearly – Make sure your wishes are clear so your benefits go exactly where you intend. 
   
   Need help walking through these steps? Schedule a consultation today.  

Why Act Now? 

The truth is simple: the best time to get life insurance was yesterday. The second-best time is today.

• Premiums are lower when you’re younger and healthier
• Unexpected events can happen anytime
• This month is the perfect reminder to act  

Life Insurance Awareness Month isn’t just about education—it’s about action. Take this September as your signal to protect your loved ones. 
 
Don’t wait another year. Request a quote today.  

Why Choose Ansay & Associates? 

When it comes to protecting your future, trust matters. Here’s why families across Wisconsin rely on us: 

• Independent Agency Advantage – We work with multiple carriers to find the policy that fits you best.
• Personalized Service – We don’t believe in one-size-fits-all coverage. Every policy is tailored to your needs.
• Local Roots, Regional Strength – We’ve been serving Wisconsin and the Midwest for decades, combining small-town care with big-agency expertise.
  
• Tools for Modern Life – With Ansay Express and our client resources, you can manage your coverage anytime, anywhere.  

At Ansay & Associates, we don’t just sell insurance—we build lifelong relationships. 
 
This September, take the next step. Talk to an Ansay advisor now. 

Final Thoughts 

Life insurance is about more than policies and premiums. It’s about promises kept, legacies secured, and peace of mind for the people who matter most. 
 
As we recognize Life Insurance Awareness Month, make September the month you take action. Whether it’s starting a new policy, reviewing your existing one, or simply asking questions—you don’t have to do it alone. Ansay & Associates is here to guide you every step of the way.  
Protect your family, protect your future. Get started today. 

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