Safe Driving Tips During Deer Season

Wisconsin’s October, November and December months have their natural markers: The drastic drop in temperature; the leaves changing color until they are no more; shorter days, etc. These months also mark the breeding season for Deer.

As a consequence, the likelihood of automobile-deer collisions more than doubles. In fact, of the 4.19 million licensed Wisconsin drivers in 2015-2016, 54,597 deer-automobile collision claims were filed. The average cost of a claim was $3,995.08.

Such collisions are costing Wisconsinites more than just out-of-pocket costs and higher premiums. Since 1993, Wisconsin has averaged 651 injuries in deer-vehicle crashes annually. Even more tragic, these accidents have caused (on average) eight fatalities.    

Avoiding these collisions protects you, your passengers, and fellow travelers. The good news, there are proactive steps each driver can take.

  • Pay Attention: Day or night, be aware of your surroundings and keep your eyes on the road. Deer are quick and could suddenly run up from a ditch onto the road without any warning.  
  • Don’t Swerve: First instinct for many drivers is to swerve to avoid a deer. However, by swerving you are putting yourself, your passengers and others on the road in danger, especially if you cross the center-line into oncoming traffic. Even if you swerve into the ditch, you could hit a tree or light post. It’s best to hit the brakes when you see a deer and keep straight.
  • Watch for Signs:Deer crossing signs are meant to alert drivers to slow down, as deer are more common in that area.
  • Wear your Seat Belt: Accidents do happen. Even if you don’t hit a deer, you could hit something worse. A seatbelt could help reduce injuries.

Nothing is more important than your life. While driving, please remember to pay attention and slow down.

  • Filed Under:

Peter Clemency

Commercial Insurance Advisor

Port Washington Office